Stormhoek - again
Unter den 50 "Advertising Age"-Marketingmenschen des Jahres, ist dieses Mal auch Hugh MacLeod (Gapingvoid), der mit seiner Blogging-Aktivitäten für Stormhoek schon einige Male als positives Beispiel genannt wurde.
HUGH MACLEOD, 40, is a former adman who set out to build a brand online. With South African winemaker Stormhoek, Mr. MacLeod offered free wine to 85 bloggers, some of whom spread the word. As a follow up to a U.S. launch, he gave free wine
to 100 dinner parties over 100 days. The effort cost only a few thousand
dollars, but the results were significant: Sales jumped to 100,000 cases in a year from the brand’s inception in June 2005. There’s more to blog marketing than sales, he
says. Blogs help marketers see consumers as people, not just abstract, dehumanized
targets, he says. It also helps marketers see brands as more than “metaphysical ideals.”
zum Download des AdAge Reports
via Gapingvoid
HUGH MACLEOD, 40, is a former adman who set out to build a brand online. With South African winemaker Stormhoek, Mr. MacLeod offered free wine to 85 bloggers, some of whom spread the word. As a follow up to a U.S. launch, he gave free wine
to 100 dinner parties over 100 days. The effort cost only a few thousand
dollars, but the results were significant: Sales jumped to 100,000 cases in a year from the brand’s inception in June 2005. There’s more to blog marketing than sales, he
says. Blogs help marketers see consumers as people, not just abstract, dehumanized
targets, he says. It also helps marketers see brands as more than “metaphysical ideals.”
zum Download des AdAge Reports
via Gapingvoid
zuckerwatte - 19. Nov, 21:04 über Trends
Bin soeben auf das 
